How to turn a crisis into a PR opportunity
Since the era of the digital economy, crises have become much more common ground. This all boils down the simple fact that a corporate issue can be picked up by anyone and shared so much more easily now. Add the recent COVID-19 situation and...
Can HR Managers Create A Successful Employer Brand?
Nobody can exactly pinpoint as to where and when the term Employer Brand originated from – but over the years it has become clear that this term is not going to disappear like some management jargon has such as “paradigm shift”, “business process re-engineering”...
Social Media -The Next Paradigm
Managing Social Media in the Work Place
Social media is becoming so pervasive that to ignore it is tantamount to subscribing to the ostrich syndrome. As senior leaders of your companies, it is best to examine how to leverage social media by harvesting the upsides and...